Areto Labs

Areto protects people on social media by detecting—and counteracting—online abuse, so companies can reduce risk and liability, retain talent and grow brand value. Their software product enables organizations to successfully navigate the toxic frontiers of digital communities, using natural language processing enhanced by proprietary algorithms to detect both obvious toxic language and subtle yet harmful microaggressions. 

See the company’s progress -> Start Alberta

Areto Labs founders

Left to right: Jacqueline Comer, Founder & Chief Product Officer; Lana Cuthbertson, Founder & CEO; Kasey Machin, Founder & Chief Operating Officer

Lana Cuthbertson
CEO and Founder
Edmonton, AB